Sportsbooks Online Presents

Best Sportsbook Promotions

Your guide to the best sports betting promos on the market

Online Sportsbook Promos

While sportsbooks often try to lure you in with valuable sign-up bonuses, they want to keep you coming back for more. One way they attempt to keep you coming back is to offer more sportsbook promotions for their returning customers.

Sportsbook promos are offered regularly to existing customers to add incentives for bettors to return to their platform and add value to their betting experience. Here, we've broken down the top legal online sportsbooks in the US that offer promotions to existing customers.

21+. Bet Responsibly. Gambling problem? Call 1-800-GAMBLER.
Best Sportsbooks with Sports Betting Promotions
Sportsbook Bonus Min. Deposit Turnover Legal StatesAction
#1
Up to $1,000 First Bet on Caesars
Min. Deposit
$10
Turnover
1x
Legal States
OH
VA
NY
+17
#2
Bet $5, Win $150
Min. Deposit
$10
Turnover
1x
Legal States
OH
VA
NY
+19
#3
No Sweat First Bet up to $1,500
+ Daily NBA No Sweat SGPs
Min. Deposit
$5
Turnover
1x
Legal States
OH
VA
NY
+22
#4
Bet365 bonus
Bet365 bonus
Bet365
4/5
Bet $5, Get $150 or
$1,000 First Bet Safety Net
Min. Deposit
$10
Turnover
1x
Legal States
OH
VA
IN
+7
Get $150 in Bonus Bets After Your First Real Money $5 Wager or Up to $1,000 Back in Bonus Bets if Your First Wager Loses
21+. New customers only. Limit one bonus per user.
Offer available in AZ/CO/IA/IN/KY/LA/NJ/NC/OH/VA.
First online real money wager for both offers. $10 first deposit required within 30 days.
Minimum wager of $5 required to claim the $150 bonus bets.
Loss refunded as bonus bets up to $1,000 with Safety Net Offer.
Bonus issued as non withdrawable bonus bets that expires in 30 days.
See full T&C at Bet365. #ad
#5
2nd Chance Bet up to $500
Min. Deposit
$10
Turnover
1x
Legal States
OH
VA
NY
+11
#6
BetMGM bonus
BetMGM bonus
BetMGM
4/5
Up to $1,500 in Bonus Bets
if Your First Bet Doesn't Win
Min. Deposit
$10
Turnover
1x
Legal States
OH
VA
NY
+17
#7
Up to $100 Back on Your First Bet
Min. Deposit
$10
Turnover
1x
Legal States
OH
VA
IN
+5
#8
Betway bonus
Betway bonus
Betway
4/5
First Bet Reset up to $250 in Bonus Bets
Min. Deposit
$10
Turnover
1x
Legal States
OH
VA
PA
+5
#9
Bet $100, Get $100
in Bonus Bets Every Day for 10 Days
Min. Deposit
$5
Turnover
1x
Legal States
OH
VA
NY
+17
#10
Up to $250 in Matched Bets
Over Your First 5 Weeks
Promo Code: CLUTCH250
Min. Deposit
$10
Turnover
1x
Legal States
CO
IA
LA
#11
Cash Back up to $300
Promo Code: SBOST
Min. Deposit
$5
Turnover
N/A
Legal States
CO
NJ
IA
#12
Bet $20, Get $100
Sportsbook Only Available in NJ
Min. Deposit
$20
Turnover
1x
Legal States
NJ
#13
Bet $20, Get $100
Min. Deposit
$20
Turnover
1x
Legal States
AZ
#14
First Bet Insurance up to $500
Min. Deposit
$10
Turnover
1x
Legal States
MD
#15
Up to $105 on Fred
if Your First Bet Loses
Min. Deposit
$20
Turnover
1x
Legal States
OH
VA
CO
+3
#16
Unibet bonus
Unibet bonus
Unibet
3/5
$50 Second Chance Bet
Min. Deposit
$10
Turnover
3x
Legal States
VA
PA
IN
+2
#17
Bet $10, Get $50
Not Available in Ohio
Min. Deposit
$20
Turnover
1x
Legal States
VA
MI
CO
#18
Tipico bonus
Tipico bonus
Tipico
3/5
100% Deposit Match up to $250
Min. Deposit
$10
Turnover
2x
Legal States
OH
CO
NJ
+1
#19
Only Available in NJ
Min. Deposit
$10
Turnover
1x
Legal States
NJ
#20
WynnBET bonus
WynnBET bonus
WynnBET
3/5
Bet $100 Get $5
Min. Deposit
$100
Turnover
1x
Legal States
NY
MI
MA

Sportsbook Promotions: Get the Most for your Money

These days, there’s plenty of options for where you can place your bets. With new sportsbooks seemingly popping out of the woodwork every day, betting sites need to find a way to make themselves stand out from the crowd. Sportsbook promotions are a great way to make this happen.

Taking advantage of sportsbook promotions is a smart way to ensure you’re getting good value for your wagers. That’s why choosing a sportsbook with a solid suite of ongoing promotions for existing customers is important.

Here, we’ve broken down all of the top online sportsbooks with betting promotions for existing customers. Take a look and choose the right sportsbook for you!

Sportsbook Promotions FAQ

Here, we offer a lot of detail about the various types of sportsbook bonuses you can expect to find. But, if you're just looking for a quick answer to a common question, you can find that here.

Which sportsbook has the best promotions?

There are a few different opinions on this matter, but some of our favorites include:

What is the difference between a promo and sign up bonus?

Although these terms are often used interchangeably, depending on where you look, here at Sportsbooks Online we like to refer to offers for existing customers as promotions and sportsbook sign up offers for new customers as bonuses.

Do I need a sportsbook promo code?

Although it is a phrase often used in marketing, promo codes are usually not necessary to claim your full bonus. There are a few exceptions, like BetRivers and Caesars Sportsbook that require promo codes.

All of the claim buttons on our site will set you up with the sportsbook’s bonus.

What are the best sportsbook promotions?

Several different sportsbook promotions are out there, but there are some that rise above the rest. Some of our favorites are:

  • Boosts
  • Free to play sports betting promotions
  • Bet Insurance

You can read about all of these promos and more on this page!

What is a sportsbook promotion turnover requirement?

A turnover requirement (also known as rollover or playthrough requirement) is how many times over you must bet a bonus amount.

For example, if you receive a $10 bonus with a 2x turnover requirement, you must place $20 in bets for that turnover requirement to be fulfilled.

How do refer-a-friend promos work?

Referral bonuses are bonuses given when you utilize a betting site's "Refer-A-Friend" feature and recommend a sportsbook to one of your friends. Usually, they require the new user to make a qualifying bet or deposit. After placing their first bet or deposit both the new user and the existing customer who referred them should receive a credit in their account.

Best Sportsbooks for Promotions

Just about every sportsbook on the market offers promotions of some sort to users. These promotions are a win-win for you and the sportsbook: you get some added value for your bets, while the sportsbook keeps you coming back for more bets.

Taking advantage of sportsbook promotions adds a ton of value to your sports betting experience

It’s very important when choosing a sportsbook to ensure that your choice offers a plethora of promotions for the user. These promotions add up over time and can really add a ton of value to you over the years. If you can even get a 5% profit boost on your winnings once a week, then you’ll be making that much more money over time.

We believe the following sportsbooks treat their users to the best sports betting promotions.

Caesars Sportsbook Promotions

Sportsbooks like Caesars offer users a wide variety of different bonuses, such as Odds Boosts, Rewards Programs, and Parlay Insurance for existing users

21+. Bet Responsibly. Gambling problem? Call 1-800-GAMBLER.
Best Sportsbooks for Sports Betting Promos
Sportsbook BonusAction
#1
Up to $1,000 First Bet on Caesars
#2
Bet $5, Win $150
#3
No Sweat First Bet up to $1,500
+ Daily NBA No Sweat SGPs
#4
Bet365 bonus
Bet365 bonus
Bet365
4/5
Bet $5, Get $150 or
$1,000 First Bet Safety Net
Get $150 in Bonus Bets After Your First Real Money $5 Wager or Up to $1,000 Back in Bonus Bets if Your First Wager Loses
21+. New customers only. Limit one bonus per user.
Offer available in AZ/CO/IA/IN/KY/LA/NJ/NC/OH/VA.
First online real money wager for both offers. $10 first deposit required within 30 days.
Minimum wager of $5 required to claim the $150 bonus bets.
Loss refunded as bonus bets up to $1,000 with Safety Net Offer.
Bonus issued as non withdrawable bonus bets that expires in 30 days.
See full T&C at Bet365. #ad
#5
2nd Chance Bet up to $500
#6
BetMGM bonus
BetMGM bonus
BetMGM
4/5
Up to $1,500 in Bonus Bets
if Your First Bet Doesn't Win
#7
Up to $100 Back on Your First Bet
#8
Betway bonus
Betway bonus
Betway
4/5
First Bet Reset up to $250 in Bonus Bets
#9
Bet $100, Get $100
in Bonus Bets Every Day for 10 Days
#10
Up to $250 in Matched Bets
Over Your First 5 Weeks
Promo Code: CLUTCH250
#11
Cash Back up to $300
Promo Code: SBOST
#12
Bet $20, Get $100
Sportsbook Only Available in NJ
#13
Bet $20, Get $100
#14
First Bet Insurance up to $500
#15
Up to $105 on Fred
if Your First Bet Loses
#16
Unibet bonus
Unibet bonus
Unibet
3/5
$50 Second Chance Bet
#17
Bet $10, Get $50
Not Available in Ohio
#18
Tipico bonus
Tipico bonus
Tipico
3/5
100% Deposit Match up to $250
#19
Only Available in NJ
#20
WynnBET bonus
WynnBET bonus
WynnBET
3/5
Bet $100 Get $5
Ben Smith
Ben Smith Betting Expert

Betting Advice from the Expert

One thing that’s always important to keep in mind: you shouldn’t bet on any promotion that you wouldn’t normally bet on. If you’re really conflicted about a game, don’t let a shiny odds boost shift your opinion one way or another. You can always sit out and wait for the next game.

Latest Sports Betting Promotions

Fanatics Sportsbook NBA Finals Promo - Up to $1,000 in Bonus Bets
Basketball 21 May 2024

For the 2024 NBA Finals, get a matched bonus of up to $100 for each of your first 10 days betting with Fanatics Sportsbook!

DraftKings NBA Finals Promo - $1,500 No Sweat First Bet
Basketball 20 May 2024

For the 2024 NBA Playoffs new users to DraftKings Sportsbook can claim a No Sweat First Bet worth up to $1,500, while existing customers can opt-in to daily NBA No Sweat Same Game ...

Bet365 Bracket Challenge - Win up to $10,000,000
March Madness 19 March 2024

Users on Bet365 can win prizes worth up to $10 million with the free-to-play 2024 Bracket Challenge

BetMGM March Madness Promo - Up to $1,500
March Madness 15 March 2024

This Tournament season, BetMGM is offering users up to $1,500 in bonus bets!

Betway March Madness Promo - Bet $25, Get $150
March Madness 14 March 2024

For the 2024 NCAA Tournament, Betway is rolling out a new welcome offer across several states. New users can claim $150 in bonus bets today!

Bet365 March Madness Promo - Up to $1,000
March Madness 14 March 2024

For the 2024 NCAA Tournament, new Bet365 users get their choice of sign up offer!

How We Judge Sportsbook Promotions

Not all sportsbook promos are created equal - there are a few key factors that can determine how much value you’re really getting from an offer.

While some of this information may be highly advertised, you may have to dig deeper to find out the more minute details. As always, make sure to read the Terms & Conditions readily available on every promotion to arm yourself with information and put yourself in a position to win big.

Maximum Possible Value

Put simply - if you were to maximize this offer, how much money or site credit would you stand to gain? This information is usually advertised, so it’s fairly easy to find.

Qualifying Wager Requirements

To qualify for the promotion, how much risk do you need to take on? If you’re a dink-and-dunk bettor like me, this is very important.

Turnover Requirements

If you receive a bonus of some sort, you’ll rarely be rewarded with withdrawable cash. Most promotions would require you to bet your bonus money a certain number of times for it to be converted into cash.

Minimum Odds Requirement

How safe can you play with this promotion? Most sportsbook promotions have a minimum odds requirement of at least -500, if not higher like -200.

Expiration Date

You don’t want to miss out - check to make sure to check the T’s & C’s to ensure that you’ll have as much time as you want to use your promo.

Best Sportsbook Promotions
Patrick Corkery

Patrick Corkery

Best Sports Betting Promotions

This isn’t a one-size-fits-all situation - there are many different types of sports betting promotions available. Where they’re offered, how much they’re really worth, and how frequently they’re available can vary wildly.

Check out our quick breakdowns of the top sports betting promotions available below.

Sportsbook Promotions by State
Ben Smith

Ben Smith

As with many elements of online sports betting here in the US, the availability of each sportsbook promotion may vary from state to state. Laws are constantly changing and evolving, so sportsbooks that operate in several states may not be able to offer the same promotions across the board.

Existing Customer Bonus Bet Promotions

The bonus bet is a popular form of sportsbook promotion. Bonus bets are on-site credits that can be used for betting and are almost always non-withdrawable and non-transferable.

How and why bonus bet promos are doled out can be varied.

Oftentimes, bonus bets are offered for a specific major sporting event. For example, many operators are currently offering March Madness sportsbook promotions for both new and existing customers.

In other cases, bonus bets are the result of an action the user takes on the site. If a sportsbook wants bettors to try out a new feature, they’ll often offer users a small bonus bet as a reward for being the guinea pig for this new feature.

Bonus bets usually necessitate a turnover requirement to be satisfied before they can be withdrawn as cash.

Free to Play Sports Betting Promotions

Some sportsbooks offer users to win rewards like bonus bets or cash prizes without any risk at all.

This can come in the form of prediction games like pick ‘ems or pools. Via DraftKings Sportsbook Pools, users have the chance to take part in free to play pools every day for the chance to win cash rewards with no personal risk.

These are some of our favorite promotions because they tend to be fun and offer truly no risk to the user.

Second Chance Bet Sportsbook Promos

Draftkings MLB No Sweat Bet

Sportsbooks like DraftKings often offer second chance or no sweat promotions for both new and existing customers

The second chance bet is standard fare for sportsbooks to offer as a sign up bonus, but it’s also common to see them offered for existing players as a sportsbook promotion.

Formerly called risk free bets, with second chance bets, the user is refunded up to a certain amount in bet credits if their wager misses the mark. The bettor will then need to fulfill a turnover requirement in order for the refunded site credits to be converted into real cash once again.

Similar to bonus bet promotions, these wagers are often offered for major events. FanDuel has been known to frequently offer second chance bet promotions for Monday Night Football, for instance.

What Happened to Free and Risk Free Bets?

Formerly bonus bets and second chance bets were referred to as free bets and risk free bets, respectively. However, due to changes in regulation, that is no longer the preferred nomenclature.

This is because the grand majority of these offers required the user to first wager their own deposited money, meaning they were neither free nor risk free in reality.

The updated terms hope to be less deceptive in nature.

Odds Boosts Sportsbook Promos

Probably the most popular existing customer promotion, odds boosts are offered by just about every sportsbook on the market in some form or another.

With odds boosts, sportsbooks will alter the odds of a given event to make the possible payout more profitable to the bettor. This is a low-risk move by the sportsbook since they’ll end up not having to pay out on the boosted odds half the time, while also attracting more action to a match-up.

Caesars Sportsbook NFL Odds Boosts

Caesars Sportsbook, like many competitors, offers users dozens of odds boosts across multiple sports each and every day

For example, a site like DraftKings Sportsbook frequently offers odds boosts. If they would normally offer +360 odds on Giancarlo Stanton to hit a home run in a given game, they could bump it up to +450. This will bump up the action on the wager, meaning that the sportsbook will get to pocket more if Stanton is kept inside the ballpark. However, if you took the bait and bet on Stanton to go yard and he does, then you just made a higher percentage on your profit.

It’s a win-win proposition for the sportsbook and the bettor, so it makes sense that you can find odds boosts offered on almost every sportsbook.

Featured Sportsbook with Odds Boosts

Caesars Sportsbooks

Most Daily Odds Boosts
Visit

Profit Boosts

Functionally very similar to odds boosts, profit boosts increase your possible winnings on certain bets.

They are different than odds boosts because the sportsbook usually allows you to use your profit boost at your own discretion. Additionally, profit boosts typically only apply to your winnings - so your stake is not included in the boost percentage.

DraftKings Sportsbook

Tons of Regularly Offered Profit Boosts
Visit

Parlay Boosts

Another way to get juiced payouts on sportsbooks is to take advantage of some boosted parlays. Parlays are much riskier than straight bets because they require multiple outcomes to go your way instead of just one.

So, it makes sense that sportsbooks try to push players to take this route. If you do want to place parlay bets (which, let’s be honest, we all do) choosing a sportsbook that regularly offers parlay boosts can be a smart way to enhances your chances at a big payday.

Bet365 Parlay Boosts

Boosts on Multi Sport Parlays
Visit
Unibet Level Up Parlay Booster - Unlimited Parlay Odds Boosts on Unibet
Hockey 26 August 2021

With the Unibet Level Up Parlay Booster, you are eligible for unlimited odds boosts every day on parlays of 3-12 legs

Bet Insurance Sportsbook Promotions

Not dissimilar from second chance bets, bet insurance promotions protect you from bad beats and ensure that you’ll see some sort of reward from your wager.

Many sportsbooks offer this as a way to entice bettors to place certain bets, with assurances that their winnings will be locked in at some point or that close losses will be refunded with on-site credits. For example, Bet365 offers an early payout for many sports if the team a bettor backed goes up by a certain number of points or runs.

Bet365 Early Payout Offers

Bet $5, Get $150 or
$1,000 First Bet Safety Net

One of the best sportsbook promotions out there has to be Bet365’s early payout offers.

Offered for many sports, including the NFL, NCAAF, and MLB, Bet365 early payout offers to lock in your winnings if the team you backed goes up by a certain number of points, 17 points for NFL moneyline bets, for example.

We love this promo because it safeguards our bets against disastrous blown leads and the bead beats that keep every bettor up at night.

Play Now
Bet365 NFL Early Payout Offer - Lock in Your NFL Winnings
Football 2 September 2023

The Bet365 NFL Early Payout Offer allows you to lock in your money line NFL bets if your team gains a 17 point lead at any point

BetMGM Thursday Night Halftime Payout - Early NFL Payouts
Football 25 August 2021

The BetMGM Thursday Night Halftime Payout promo lets you lock in your money line Thursday Night Football bets if your team is up by 10 points or more at halftime

Bet365 NCAAF Early Payout Offer - Lock in Your College Football Winnings
Football 24 August 2023

The Bet365 NCAAF Early Payout Offer allows you to lock in your money line College Football bets if your team goes up by 17

Parlay Insurance

Betmgm One Game Parlay Insurance

BetMGM offers users One Game Parlay Insurance up to $50 for some sports

Another interesting twist on bet insurance promos is parlay insurance. Extremely similar to typical bet insurance in practice, parlay insurance refunds bettors with on-site credits if one leg of their parlay fails. Usually, these offers require parlay bets to have a minimum of 3 legs and have their total insured amount capped around $25, although these numbers could vary.

Many sportsbooks offer this specifically for same or single game parlays, which is a feature that has become very popular in recent years.

Sportsbook Rewards Programs

Many sportsbooks look to entice players to come back by offering an ongoing slate of rewards for returning players. Rewards can include bonus bets, virtual currency that you can redeem for prizes, or even real-life rewards at hotel and casino.

Casino brands that have begun offering online sports betting, like Caesars, BetMGM, and BetRivers even let users link their hotel and casino rewards memberships to the sportsbook, so they can earn credit towards hotel stays and other high roller perks.

Featured Sportsbook with a Rewards Program

Caesars Rewards

Earn Rewards for the Sportsbook, Casino, and Hotel Stays
Play Now

Sportsbook Refer-A-Friend Promos

Of course, many sportsbooks still look to plain old word of mouth to spread the good word of their platform. After all, what’s better marketing than a recommendation from a friend? It doesn’t matter how many pro athletes or movie stars you get to promote a product - this will always be more effective than a commercial.

How do sportsbooks encourage regular users to promote their platform? By doling out some cash, of course.

That's right, many sportsbooks will give bettors a promo, just for getting their buddies to sign up and deposit on the betting site. Typically, the referrer receives a bonus and the new bettor starts with a nice bonus on top of their typical sign up bonus.

If you have a group of friends that loves sports, I encourage you to look into sportsbooks with Refer-A-Friend programs. It's a simple, easy way to maximize the monetary value of your sportsbook experience for you and your friends.

Featured Refer-a-Friend Promotion

BetRivers Referral Program

Get $100 Bonus for Each Friend Referred
Play Now

Sportsbook Bonuses

Of course, to get you in the door, sportsbooks also usually offer valuable sign up bonuses to try to draw users to their product.

There are a few different types of bonuses that you’ll frequently see offered, including bet & get offers, second chance bets, and deposit bonuses.

Second Chance Bets

Currently the most commonly offered sportsbook bonus on the market, the second chance bet puts both the player and the betting site in a position to succeed.

You start by placing a real-money wager. If your bet wins, you get nothing. However, if you lose you’ll be refunded your bet amount, usually in on-site credits. So you have defacto bet insurance, but you’ll only get the benefit if your bet loses.

This is a bit less valuable than a vanilla bonus bet because you only get the benefit of the bonus if your wager loses. Even then, you will almost always be refunded in site credits and need to then complete the offer’s turnover requirement.

Many online sportsbooks have adopted this sign up bonus model.

Deposit Bonuses

Desert Diamond Promo

Desert Diamond currently offers users a deposit sign up bonus

Deposit bonuses are another common sportsbook bonus used to attract new users.

Here, the sportsbook will track how much money you place into your account with your initial deposit. From there, the betting site will usually match your initial deposit, up to a certain dollar amount.

Deposit bonuses are more user-friendly than the second chance bet but less generous than the bonus bet. Deposit bonuses are offered by sites like DraftKings Sportsbook and BetRivers.