Given the ever-expanding set of laws across our country’s states, users constantly have new options to choose from.

Whether you’re already a sharp looking for a new experience or a complete newbie looking to hop on the latest trend, there’s a lot of value to be found in trying out a new sportsook. New sportsbooks bring a healthy level of competition to the marketplace. This competition breeds innovation, which leads to a lot more fun for bettors.

But why should you go out of your way to try out a different betting site?

In an effort to attract new customers, sportsbooks are always offering lucrative welcome bonuses for signing up. These can vary in form and function. Some sites like Bet365 offer bet credits to users. Others, like DraftKings, offer deposit bonuses. Some sites even offer both, take Unibet for example. It can be beneficial to try out a new sportsbook just to take advantage of the welcome offers.

Like I said earlier, competition breeds innovation. In an effort to make themselves stand out from the crowd, new sportsbooks are constantly trying to differentiate themselves through new ways to bet.

There are a few great examples of this in the industry. PointsBet’s PointsBetting system, for example, is a high-risk, high-reward completely new way to bet. Bet365 offers users the ability to livestream some events - including select NHL games - if they have a positive balance on their account or have placed a bet in the previous 24 hours.

These new trends have advanced the sports betting landscape and made betting even more fun

We’re still in the relative infancy of legal sports betting here in America. Since each state has to pass laws allowing legal online sports betting and then each new sportsbook has to get licensed and follow strict regulations, it can take some time for a full slate of sports betting options to become available in your state.

You don’t want to stick with a betting site just because it was the first one available, right? What if a recently launched option would be a better fit for you? This is why it’s important to keep an eye out and try out some new sportsbooks as they become available.

Just like with house music and skinny jeans, we’re once again playing catch-up to European trends here in the States.

Legal online sports betting has been commonplace and readily accepted overseas for a long time, which has allowed many sportsbooks to flourish and establish as global brands before even setting foot in our neck of the woods. With the expansion of legal online sports betting in the United States, it was only a matter of time before these powerhouse sportsbooks came to our shores.

European Sportsbooks have much larger name recognition globally than their American counterparts

These sportsbooks are a bit more experienced than their American counterparts. They tend to be feature-rich and favor substance over style. If you’re looking for a refreshing change-of-pace from the daily fantasy conversions we’ve established locally, we heartily encourage you to look to these imports from across the pond

Top European Betting Sites Currently Available in the US

1. Bet365 - headquartered in Stoke-on-Trent, England
2. Unibet - based out of Malta
3. 888 Sport - offices in Gibraltar
4. Caesars Sportsbook - technically American, but uses the betting infrastructure of classic British book William Hill

New sportsbooks coming onto the scene are massive in pushing the envelope and adding new innovations to the sports betting world. All of these new sports betting trends make things a lot more interesting and fun for you, the bettor.

Here are some of the new sports betting trends we’ve been tracking:

Single Game Parlays

This feature allows users to combine different outcomes from the same game into one bet. Do you feel it in your bones that Joel Embiid is gonna go off in a Sixers’ win? This feature allows you to parlay the over on his point total with the Sixers’ moneyline.

It’s an addicting feature that is becoming more and more popular. It has become a huge sports betting trend. Innovated and expanded by Fanduel Sportsbook, many sportsbooks now offer similar functions, and even single game parlay insurance if one leg of your wager goes awry.

Check out some of the sportsbooks below that feature one of our favorite ways to bet.

Best Sportsbooks for Single Game Parlays

1. FanDuel Sportsbook - daily fantasy giant
2. PointsBet - up-and-coming sportsbook with tons of betting options
3. Bet365 - world's most popular online sportsbook
4. BetMGM - Las Vegas mainstay making moves in online sports betting

PointsBetting

Another innovation that has sprung up in recent years is PointsBet’s exclusive PointsBetting system.

PointsBetting is a weighted betting system that rewards or penalizes you based on just how right or wrong your bet was. If you bet $10 on the Chiefs to win by 5, and they instead win by 10, you win $50. However, it also multiplies your losses, so if the Chiefs ended up losing by 1 point in this example, you’d lose $60

This young, Australian-imported site is a perfect example of new sportsbooks shaking things up to provide users with a superior sports betting experience.

Live Streaming

Another trend to watch out for is the rise of live streaming on online sportsbooks. Some sportsbooks already offer live streaming of certain events.

Our pro leagues have been eagerly embracing the rise of legal online sports betting in recent years, so we imagine this will continue to expand in the future as these partnerships grow even closer. The NHL has already struck a deal that allows Bet365 to live stream select games to users that have a positive balance on their account or have placed a bet within the preceding 24 hours.

Unibet Watch&Bet

In the live streaming field, one feature that has yet to land in the States is Unibet’s Watch&Bet.

This feature allows users to live stream select events directly on the Unibet mobile app. While the event is ongoing, updated odds and suggested bets will appear across the bottom of your screen. From there you can place a live bet with one click without missing a second of the action.

This is only now launching in Europe, however, we have hope that it will come to the US someday. This has the potential to be an absolute gamechanger in the live betting arena.