New Sportsbooks 2023

Keeping you updated with the best new online sportsbooks available in the US

Top New Sportsbooks

21+. Bet Responsibly. Gambling problem? Call 1-800-GAMBLER.

Bet365

Best Live Betting
  • Huge slate of futures markets
  • Best live betting experience
  • Parlay Builder for many sports
  • Shared wallet with Bet365 Casino
  • Lack of daily odds boosts
  • Not an inviting user experience
Welcome Offer
Bet $1, Get $365
Claim Go to website

21+ and present in CO/IA/NJ/OH/VA. First online real money wager only. $10 first deposit required within 30 days. Bonus issued as non-withdrawable bonus bets that expires in 90 days. Full T&C apply, visit sign up page for more info. #ad

Website: Bet365.comFounded: 2000
Owner: Bet365Headquarters: Stoke-on-Trent, England
Bet365 App
Bet365 NBA Betting
Bet365 Live Betting

Summary

Author: Patrick Corkery Patrick Corkery

BONUS OFFER9/10 ⭐
BETTING VARIETY10/10 ⭐
MOBILE EXPERIENCE8/10 ⭐
PAYMENT OPTIONS9/10 ⭐
BETTING EXPERIENCE9/10 ⭐
SUPPORT9/10 ⭐
SUMMARY9/10 ⭐

Available in Colorado, Iowa, New Jersey, Ohio, and Virginia

Full Bet365 Review

SI Sportsbook

  • Existing customer promotions
  • Strong sign up bonus
  • Single Game Parlays
  • No Casino & Poker
  • Feels a bit unfinished
Welcome Offer
Bet $10, Get $50
Not Available in Ohio
Claim Go to website
Website: sisportsbook.comFounded: 2021
Owner: Authentic Brands Group & 888 HoldingsHeadquarters: New York, NY
SI Sportsbook App
SI Sportsbook Live Betting
SI Sportsbook Bet Builder

Summary

Author: Patrick Corkery Patrick Corkery
BONUS OFFER9/10 ⭐
BETTING VARIETY8/10 ⭐
MOBILE EXPERIENCE8/10 ⭐
PAYMENT OPTIONS8/10 ⭐
BETTING EXPERIENCE8/10 ⭐
SUPPORT9/10 ⭐
SUMMARY8/10 ⭐

Available in Colorado, Michigan, and Virginia

Full SI Sportsbook Review

Betfred Sports

  • Regular odds boosts
  • -105 football betting lines
  • Same Game Parlays
  • App is below average
  • Limited baseball betting
  • No PayPal support
Welcome Offer
Bet $50, Get Up to $1,111 in Fred Bets
Claim Go to website
Website: betfredsports.com/Founded: 1967
Owner: BetfredHeadquarters: Warrington, UK
Betfred Sports App
Betfred Sports Same Game Parlay
Betfred Sports Promos

Summary

Author: Patrick Corkery Patrick Corkery

BONUS OFFER8/10 ⭐
BETTING VARIETY8/10 ⭐
MOBILE EXPERIENCE7/10 ⭐
PAYMENT OPTIONS6/10 ⭐
BETTING EXPERIENCE7/10 ⭐
SUPPORT8/10 ⭐
SUMMARY7/10 ⭐

Available in Arizona, Colorado, Iowa, Maryland, Ohio, Pennsylvania, and Virginia

Full Betfred Sports Review

Prophet Exchange

New Betting Exchange
  • Minimal juice on lines
  • Able to set your own odds
  • Smooth mobile app
  • Not many sports betting markets
  • No PayPal or card transactions
  • Live betting is limited right now
Welcome Offer
Only Available in NJ
Claim Go to website
Website: prophetbettingexchange.comFounded: 2018
Owner: Stake Trade, Inc.Headquarters: New Jersey
Prophet Exchange App Home
Prophet Exchange NFL Betting
Prophet Exchange NBA Betting

Summary

Author: Patrick Corkery Patrick Corkery
BONUS OFFER8/10 ⭐
BETTING VARIETY6/10 ⭐
MOBILE EXPERIENCE8/10 ⭐
PAYMENT OPTIONS6/10 ⭐
BETTING EXPERIENCE7/10 ⭐
SUPPORT8/10 ⭐
SUMMARY7/10 ⭐

Available in New Jersey

Full Prophet Exchange Review

BEST NEW ONLINE SPORTSBOOKS

Following the Supreme Court’s 2018 decision to overturn the Professional and Amateur Sports Protection Act of 1992 (PASPA), the floodgates have opened for states to legalize online sports betting on their own.

The explosion of legal online sports betting has meant that the supply of legal betting sites has needed to rise to meet consumer demands. Here, we strive to keep you updated with the latest, newly legal online sports betting sites.

New Sportsbook Sign Up Offers

Rank Bonus Turnover Min odds 
21+. Bet Responsibly. Gambling problem? Call 1-800-GAMBLER.
1

Up to $1,000 First Bet on Caesars

Turnover: 1x bonus amount

Lowest odds: N/A

Claim Go to website
2

Bet $5, Get $200

Turnover: 1x bonus amount

Lowest odds: N/A

Claim Go to website
3

10x $100 Second Chance Bets

Turnover: 1x bonus amount

Lowest odds: -500

Claim Go to website
4

Bet $5, Get $200
+ up to $150 in No Sweat Bets

Turnover: 1x bonus amount

Lowest odds: -300

Claim Go to website
5

Bet $1, Get $365

Turnover: 1x bonus amount

Lowest odds: -500

Claim Go to website

21+ and present in CO/IA/NJ/OH/VA. First online real money wager only. $10 first deposit required within 30 days. Bonus issued as non-withdrawable bonus bets that expires in 90 days. Full T&C apply, visit sign up page for more info. #ad

6

2nd Chance Bet up to $500

Turnover: 1x bonus amount

Lowest odds: -200

Claim Go to website
7

Up to $1,500 Back in Bonus Bets

Turnover: 1x bonus amount

Lowest odds: N/A

Claim Go to website
8

Bet $50, Get Up to $1,111 in Fred Bets

Turnover: 1x bonus amount

Lowest odds: -200

Claim Go to website
9

1st Bet Reset of up to $250

Turnover: 1x bonus amount

Lowest odds: -300

Claim Go to website
10

$500 Second Chance Bet

Turnover: 3x bonus amount

Lowest odds: -300

Claim Go to website
11

Up to $1,000 in Matched Bets
Over Your First 5 Weeks
Promo Code: CLUTCH1000

Turnover: 1x bonus amount

Lowest odds: N/A

Claim Go to website
12

Bet $20, Get $100
Sportsbook Only Available in NJ

Turnover: 1x bonus amount

Lowest odds: -200

Claim Go to website
13

100% Deposit Match up to $250

Turnover: 2x bonus amount

Lowest odds: -200

Claim Go to website
14

Bet $100 Get $5

Turnover: 1x bonus amount

Lowest odds: -120

Claim Go to website
15

2nd Chance Bet up to $100

Turnover: 1x bonus amount

Lowest odds: -200

Claim Go to website
16

Bet $10, Get $50
Not Available in Ohio

Turnover: 1x bonus amount

Lowest odds: +120

Claim Go to website
17

Up to $100 in Bonus Bets

Turnover: 1x bonus amount

Lowest odds: N/A

Claim Go to website
18

100% Deposit Match up to $250

Turnover: 2x bonus amount

Lowest odds: -200

Claim Go to website
19

$200 No Regret First Bet

Turnover: 1x bonus amount

Lowest odds: -200

Claim Go to website
20

Only Available in NJ

Turnover: 1x bonus amount

Lowest odds: -300

Claim Go to website

Why are there so many new online sportsbooks?

Previously established daily fantasy and casino brands have jumped into the fray. Of course, they’ve been joined by major European sports betting sites such as Bet365 and Unibet.

The number of new sportsbooks entering the market is constantly fluctuating and hard to keep up with. Whether it’s a new state launching with a few options or a well-known sportsbook expanding to new states, it can be a bit exhausting.

That’s why we’ve compiled this guide for you to peruse and find the best new online sportsbook for you.

Frequently Asked Questions about New Sportsbooks

Have some questions about new sportsbooks? We've got you covered

What is the best new sportsbook

While that's a matter of opinion, some of our favorite new sportsbooks include:

Are new online sportsbooks safe?

Every site we have listed on our site is completely safe, licensed, and regulated.

What european sports betting sites are legal in the USA?

A number of online sportsbooks from across the pond have come to America in recent years. Some of our favorites include Caesars Sportsbook Sport, Unibet, and Bet365.

What is a new sportsbook?

This is a bit of an umbrella term that can catch many different options. If you live in a state that has only recently legalized online sports betting, then just about every sportsbook will be new to you. There are always established brands looking to expand as far as they can, so a book like Bet365 that has already become a dominant force in Europe is a new site for American users. Even established American casino brands like MGM and Caesars are looking to move into the sports betting market, so this term can be applied in many situations.

Do new sportsbooks accept PayPal?

Most online sportsbooks accept PayPal and users love this e-wallet for its convenience, safety, and security. For more details check out our PayPal Betting Sites page.

What new sportsbooks are available in my state?

On all of our sportsbook reviews, we clearly list all the states where that site is available for use. So, if a sportsbook we discuss here catches your eye, simply click over to our review and check to see if it's available to you!.

New Sportsbooks

Over the past few years, there has been an absolute explosion in online sports betting in the US. The overturn of PASPA in 2018, and the slow rollout of legalization on a state-by-state basis has led to an embarrassment of riches for new sportsbooks entering the fray.

If you're looking for the freshest, best new sportsbook to join, we've got you covered. On this page, we've got breakdowns of all the best new betting sites in the US and what makes a new sportsbook stand out.

Take a look and start betting on a new, legal sportsbook today.

Best New Sportsbooks

  1. Bet365 - Live in Colorado, New Jersey, Ohio, and Virginia
  2. SI Sportsbook - Live in Colorado, Michigan, and Virginia
  3. Betfred Sports - Live in Arizona, Colorado, Iowa, and New Jersey
  4. Prophet Betting Exchange - Live in New Jersey
  5. Borgata Online Sports - Live in New Jersey
  6. WynnBet - Live in AZ, CO, IN, LA, MI, NJ, NY, TN, and VA
  7. PlayUp - Live in Colorado & New Jersey
  8. Bally Bet - Live in AZ, CO, IN, IA, NY, and VA
  9. Hard Rock Sportsbook - Live in AZ, IN, IA, NJ, TN, and VA

Latest New Online Sportsbooks

21+. Bet Responsibly. Gambling problem? Call 1-800-GAMBLER.

  1. Bet $1, Get $365

    21+ and present in CO/IA/NJ/OH/VA. First online real money wager only. $10 first deposit required within 30 days. Bonus issued as non-withdrawable bonus bets that expires in 90 days. Full T&C apply, visit sign up page for more info. #ad

  2. Bet $10, Get $50
    Not Available in Ohio

  3. Bet $50, Get Up to $1,111 in Fred Bets

  4. Only Available in NJ

  5. Bet $20, Get $100
    Sportsbook Only Available in NJ

  6. Bet $100 Get $5

  7. Currently Shut Down

  8. Temporarily Shut Down

  9. $200 No Regret First Bet

New Sportsbooks 2023

Bet365

Bet $1, Get $365

This one isn't new to most of the world, but it's still new to US bettors. Bet365 is finally expanding outside of New Jersey and will be able to be enjoyed by bettors all over the country soon.

You should try out Bet365 if you're interested in any of the following features:

  • The best live betting experience of any American sportsbook
  • Regular promo offers like early payout and parlay boosts
  • An elite same game parlay creator

Bet365 is currently available in Colorado, New Jersey, Ohio, and Virginia.

Play Now

21+ and present in CO/IA/NJ/OH/VA. First online real money wager only. $10 first deposit required within 30 days. Bonus issued as non-withdrawable bonus bets that expires in 90 days. Full T&C apply, visit sign up page for more info. #ad


SI Sportsbook

Bet $10, Get $50
Not Available in Ohio

When Sports Illustrated and English betting giant 888 announced they'd be collaborating on a new sportsbook, the expectations were high. With SI Sportsbook, they managed to create a solid offering with plenty of room to grow even more.

You should try out SI Sportsbook if you're interested in any of the following features:

  • Solid betting features, like the Same Game Parlay
  • Plenty of promotions, including a free-to-play NFL prediction game
  • Recently expanded to Virginia and Michigan, with more states to follow

SI Sportsbook is currently available in Colorado, Michigan, and Virginia.

Play Now

21+. New customers only. CO/MI/VA. Must place a qualifying wager of $10+ with minimum odds of -200 or greater after making a first time deposit. Five (5) $10 non-withdrawable Bet Credit Tokens will be awarded after the qualifying wager settles. Full T&C apply, visit SI Sportsbook for more details.


Why should I look for a new online sportsbook?

Given the ever-expanding set of laws across our country’s states, users constantly have new options to choose from.

Whether you’re already a sharp looking for a new experience or a complete newbie looking to hop on the latest trend, there’s a lot of value to be found in trying out a new sportsook. New sportsbooks bring a healthy level of competition to the marketplace. This competition breeds innovation, which leads to a lot more fun for bettors.

But why should you go out of your way to try out a different betting site?

New Sportsbook Bonuses for Users

In an effort to attract new customers, sportsbooks are always offering lucrative welcome bonuses for signing up. These can vary in form and function. Some sites like Bet365 offer bet credits to users. Others, like DraftKings, offer deposit bonuses. Some sites even offer both, take Unibet for example. It can be beneficial to try out a new sportsbook just to take advantage of the welcome offers.

    Wynnbet bonus

    WynnBet is currently offering users a great welcome bonus

    New Sportsbook Bonuses

    21+. Bet Responsibly. Gambling problem? Call 1-800-GAMBLER.

    1. Up to $1,000 First Bet on Caesars

    2. Bet $5, Get $200

    3. 10x $100 Second Chance Bets

    4. Bet $5, Get $200
      + up to $150 in No Sweat Bets

    5. Bet $1, Get $365

      21+ and present in CO/IA/NJ/OH/VA. First online real money wager only. $10 first deposit required within 30 days. Bonus issued as non-withdrawable bonus bets that expires in 90 days. Full T&C apply, visit sign up page for more info. #ad

    6. 2nd Chance Bet up to $500

    7. Up to $1,500 Back in Bonus Bets

    8. Bet $50, Get Up to $1,111 in Fred Bets

    9. 1st Bet Reset of up to $250

    10. $500 Second Chance Bet

    11. Up to $1,000 in Matched Bets
      Over Your First 5 Weeks
      Promo Code: CLUTCH1000

    12. Bet $20, Get $100
      Sportsbook Only Available in NJ

    13. 100% Deposit Match up to $250

    14. Bet $100 Get $5

    15. 2nd Chance Bet up to $100

    Innovative Sports Betting Trends on New Sportsbooks

    As I said earlier, competition breeds innovation. In an effort to make themselves stand out from the crowd, new sportsbooks are constantly trying to differentiate themselves through new ways to bet.

    There are a few great examples of this in the industry. PointsBet’s PointsBetting system, for example, is a high-risk, high-reward completely new way to bet. Caesars Sportsbook offers users the ability to livestream some NFL games if they have a positive balance on their account or have placed a bet in the previous 24 hours.

    These new trends have advanced the sports betting landscape and made betting even more fun

    21+. Bet Responsibly. Gambling problem? Call 1-800-GAMBLER.

    1. 10x $100 Second Chance Bets

    2. Up to $1,000 First Bet on Caesars

    Mobile Sports Betting Apps

    More and more the dominant platforms upon which to bet on sports are mobile applications. This trend continues to grow, and in the future, we expect to see even more of an emphasis on innovative mobile apps.

    Make sure to check out our Sports Betting Apps guide for more info on the best sportsbook apps out there today!

    Evolving Legal Online Sports Betting Laws Across the Country

    We’re still in the relative infancy of legal sports betting here in America. Since each state has to pass laws allowing legal online sports betting and then each new sportsbook has to get licensed and follow strict regulations, it can take some time for a full slate of sports betting options to become available in your state.

    Luckily, we've compiled a list of all online sportsbooks currently available in the US so you can see every single betting option and check to see if it's legal in your state.

    You don’t want to stick with a betting site just because it was the first one available, right? What if a recently launched option would be a better fit for you? This is why it’s important to keep an eye out and try out some new sportsbooks as they become available.

    New Sportsbooks by State

    We know it can be a little tricky to know what sportsbooks are available in your state, so we've put together articles on our site highlighting every sportsbook available in the states with legal online sports betting.

    Check out our articles on the latest states to legalize sports betting below!

    Unibet

    Featured New Sportsbook

    One of the biggest names in European sports betting is Unibet. They have already established themselves as one of the best books in New Jersey, Pennsylvania, and Indiana and have added Arizona, Iowa, and Virginia to their repertoire.

    Unibet features a great welcome offer for new users and some of the best customer service in the industry. If you're frequenting Arizona, Iowa, or Virginia, I can safely say you won't be disappointed with this new sportsbook.


    Patrick

    Patrick

    Content Writer

    My Sportsbook Evolution

    Luckily, I was living in New Jersey when DraftKings Sportbook became the state’s first legal online sports betting option in 2018. After using them frequently throughout the NFL season that year, I’ve branched out a lot. Trying out different betting sites like Fanduel Sportsbook, PointsBet, and Bet365 has really broadened my horizons as a bettor and just made the whole experience more fun.

    Now I maintain a balanced betting site diet and use different platforms depending on what I’m wagering on, what site has the best odds boost that day, or just what kind of mood I'm in that day. I heartily encourage you to do the same - try out different sportsbook as they become available in your state.

    New Sportsbooks from Europe

    Just like with house music and skinny jeans, we’re once again playing catch-up to European trends here in the States.

    Legal online sports betting has been commonplace and readily accepted overseas for a long time, which has allowed many sportsbooks to flourish and establish as global brands before even setting foot in our neck of the woods. With the expansion of legal online sports betting in the United States, it was only a matter of time before these powerhouse sportsbooks came to our shores.

    European Sportsbooks have much larger name recognition globally than their American counterparts

    These sportsbooks are a bit more experienced than their American counterparts. They tend to be feature-rich and favor substance over style. If you’re looking for a refreshing change-of-pace from the daily fantasy conversions we’ve established locally, we heartily encourage you to look to these imports from across the pond

    Top European Betting Sites Currently Available in the US

    1. Caesars Sportsbook - Uses betting infrastructure of William Hill
    2. Bet365 - Headquartered in Stoke-on-Trent, England
    3. Unibet - Based out of Malta
    4. Betway - HQ in Malta

    European Betting Sites

    21+. Bet Responsibly. Gambling problem? Call 1-800-GAMBLER.

    1. Up to $1,000 First Bet on Caesars

    2. Bet $1, Get $365

      21+ and present in CO/IA/NJ/OH/VA. First online real money wager only. $10 first deposit required within 30 days. Bonus issued as non-withdrawable bonus bets that expires in 90 days. Full T&C apply, visit sign up page for more info. #ad

    3. $500 Second Chance Bet

    4. 1st Bet Reset of up to $250

    Bet365 App Store

    Bet365 is a UK sportsbook currently available in New Jersey

    Sports Betting Trends on New Sportsbooks

    FanDuel Sportsbook Same Game Parlay

    FanDuel Sportsbook innovated the Same Game Parlay in the US

    New sportsbooks coming onto the scene are massive in pushing the envelope and adding new innovations to the sports betting world. All of these new sports betting trends make things a lot more interesting and fun for you, the bettor.

    Here are some of the new sports betting trends we’ve been tracking.

    New Sportsbook Feature: Same Game Parlays

    This feature allows users to combine different outcomes from the same game into one bet. Do you feel it in your bones that Joel Embiid is gonna go off in a Sixers’ win? This feature allows you to parlay the over on his point total with the Sixers’ moneyline.

    It’s an addicting feature that is becoming more and more popular. It has become a huge sports betting trend. Innovated and expanded by Fanduel Sportsbook, many sportsbooks now offer similar functions, and even single game parlay insurance if one leg of your wager goes awry.

    Check out some of the sportsbooks below that feature one of our favorite ways to bet.

    Best Sportsbooks for Same Game Parlays

    1. FanDuel Sportsbook - Popularized the SGP
    2. PointsBet - Many betting options
    3. Bet365 - Parlay Builders avilabeble
    4. BetMGM - One game parlay insurance
    5. Caesars Sportsbook - Now offering SGPs

    Sportsbooks with Same Game Parlays

    21+. Bet Responsibly. Gambling problem? Call 1-800-GAMBLER.

    1. Bet $5, Get $200

    2. 10x $100 Second Chance Bets

    3. Bet $1, Get $365

      21+ and present in CO/IA/NJ/OH/VA. First online real money wager only. $10 first deposit required within 30 days. Bonus issued as non-withdrawable bonus bets that expires in 90 days. Full T&C apply, visit sign up page for more info. #ad

    4. Up to $1,500 Back in Bonus Bets

    5. Up to $1,000 First Bet on Caesars

    New Sportsbook Feature: PointsBetting

    Another innovation that has sprung up in recent years is PointsBet’s exclusive PointsBetting system.

    PointsBetting is a weighted betting system that rewards or penalizes you based on just how right or wrong your bet was. If you bet $10 on the Chiefs to win by 5, and they instead win by 10, you win $50. However, it also multiplies your losses, so if the Chiefs ended up losing by 1 point in this example, you’d lose $60

    This young, Australian-imported site is a perfect example of new sportsbooks shaking things up to provide users with a superior sports betting experience.

    More on PointsBetting

    How PointsBetting Works

    3 August 2021

    Aussie import PointsBet has taken the US sports betting market by storm in the past few years by bringing fun and creative ideas to the forefront. Their crown jewel? PointsBetting. Read more

    New Sportsbook Feature: Live Streaming

    Another trend to watch out for is the rise of live streaming on online sportsbooks. Some sportsbooks already offer live streaming of certain events.

    Our pro leagues have been eagerly embracing the rise of legal online sports betting in recent years, so we imagine this will continue to expand in the future as these partnerships grow even closer. The NHL has already struck a deal that allows Bet365 to live stream select games to users that have a positive balance on their account or have placed a bet within the preceding 24 hours.

    On Caesars Sportsbook, as long as you have placed a bet in the previous 10 months you are able to live stream select NFL games.

    21+. Bet Responsibly. Gambling problem? Call 1-800-GAMBLER.

    1. Best Live Experience

      21+ and present in CO/IA/NJ/OH/VA. First online real money wager only. $10 first deposit required within 30 days. Bonus issued as non-withdrawable bonus bets that expires in 90 days. Full T&C apply, visit sign up page for more info. #ad

    2. Exclusive NFL Live Streaming

    More on Bet365 Live Streaming

    Bet365 Live Streaming Explained

    28 June 2021

    Still a relatively new concept in American sports, experienced bettors around the world have gotten used to being able to livestream events directly to their sportsbook. Of ... Read more

    Unibet Watch&Bet

    In the live streaming field, one feature that has yet to land in the States is Unibet’s Watch&Bet.

    This feature allows users to live stream select events directly on the Unibet mobile app. While the event is ongoing, updated odds and suggested bets will appear across the bottom of your screen. From there you can place a live bet with one click without missing a second of the action.

    This is only now launching in Europe, however, we have hope that it will come to the US someday. This has the potential to be an absolute gamechanger in the live betting arena.