New Sportsbooks 2023

Keeping you updated with the best new online sportsbooks available in the US

Top New Sportsbooks

21+. Bet Responsibly. Gambling problem? Call 1-800-GAMBLER.

Bet365

Best Live Betting
  • Many football futures markets
  • Best live betting experience
  • Parlay Builder for NFL & NCAAF
  • Shared wallet with Bet365 Casino
  • Lack of daily odds boosts
  • Not an inviting desktop site
Welcome Offer
Bet $1, Get $200
Claim Go to website

CO/NJ/OH only. New customers only. Make a qualifying deposit (min $10), place qualifying bets, once they are settled, $200 in Bet Credits available to use. Bet Credits risk excluded from returns. T&Cs apply.

Website: Bet365.comFounded: 2000
Owner: Bet365Headquarters: Stoke-on-Trent, England
Bet365 Homepage
Bet365 App Store
Bet365 MLB Live Betting

Summary

Author: Patrick Corkery Patrick Corkery

One of the world’s largest betting sites, Bet365 is looking to expand its horizons to the good ole US of A. Founded in 2000 and headquartered in the United Kingdom, Bet365 has been critically acclaimed globally and is often cited as the world’s best online sportsbook. In 2019 they made their first foray into the American market with Bet365 NJ. Their advanced features and Bet365 casino make this a phenomenal site for sharps and intermediates, but novices may be turned off by the uninviting desktop experience and lack of daily odds boosts.

Read full review

SI Sportsbook

  • Existing customer promotions
  • Strong sign up bonus
  • Single Game Parlays
  • No Casino & Poker
  • Feels a bit unfinished
Welcome Offer
Bet $10 Get $50
Claim Go to website

CO/MI/VA only.

Website: sisportsbook.comFounded: 2021
Owner: Authentic Brands Group & 888 HoldingsHeadquarters: New York, NY
SI Sportsbook Homepage
SI Sportsbook App Gallery
SI Sportsbook NFL

Summary

Author: Patrick Corkery Patrick Corkery

Sports Illustrated is a legendary name in sports media. Since 1954, SI has provided readers across the country with news and analysis they could trust. Now, by partnering with 888, Sports Illustrated has launched its very own sportsbook. While there's still plenty of room to grow, SI Sportsbook provides a very solid foundation to build upon.

Read full review

Betfred Sports

  • Regular odds boosts
  • -105 football betting lines
  • Same Game Parlays
  • App is below average
  • Limited baseball betting
  • No PayPal support
Welcome Offer
Bet $50, Get $250
Claim Go to website

AZ/CO/IA/OH only. Bonus not available in PA.

Website: betfredsports.com/Founded: 1967
Owner: BetfredHeadquarters: Warrington, UK
Betfred Sports Home
Betfred Sports App Store
Betfred Sports Football

Summary

Author: Patrick Corkery Patrick Corkery

5 Reasons to Try Betfred Today

  • Some of the best odds on the market
  • An easily-attainable sign up bonus
  • Daily Betfred Boosts
  • Reduced juice on football betting lines so you take home more of your winnings
  • Expanding to more states soon

Betfred Sports is live in Arizona, Colorado, Iowa, and Pennsylvania.

Read full review

Prophet Exchange

New Betting Exchange
  • Minimal juice on lines
  • Able to set your own odds
  • Smooth mobile app
  • Not many sports betting markets
  • No PayPal or card transactions
  • Live betting is limited right now
Welcome Offer
Best Odds in NJ
Claim Go to website

NJ only.

Website: prophetbettingexchange.comFounded: 2018
Owner: Stake Trade, Inc.Headquarters: New Jersey

Summary

Author: Patrick Corkery Patrick Corkery

BEST NEW ONLINE SPORTSBOOKS

Following the Supreme Court’s 2018 decision to overturn the Professional and Amateur Sports Protection Act of 1992 (PASPA), the floodgates have opened for states to legalize online sports betting on their own.

The explosion of legal online sports betting has meant that the supply of legal betting sites has needed to rise to meet consumer demands. Here, we strive to keep you updated with the latest, newly legal online sports betting sites.

New Sportsbook Sign Up Offers

Rank Bonus Turnover Min odds 
21+. Bet Responsibly. Gambling problem? Call 1-800-GAMBLER.
1

2 Second Chance Bets up to $2,000

Turnover: 1x bonus amount

Lowest odds: -200

Claim Go to website

CO/IL/IN/IA/KS/LA/MD/MI/NJ/NY/OH/PA/VA/WV only.

2

Bet $5, Get $200

Turnover: 1x bonus amount

Lowest odds: -300

Claim Go to website

AZ/CO/CT/IL/IN/IA/KS/LA/MD/MI/NH/NJ/NY/OH/OR/ PA/TN/VA/WV/WY only.

3

Up to $1,250 on Caesars

Turnover: 1x bonus amount

Lowest odds: N/A

Claim Go to website

AZ/CO/IL/IN/IA/KS/LA/MD/MI/ NJ/NY/OH/PA/TN/VA/WV/WY only.

4

$3,000 No Sweat First Bet

Turnover: 1x bonus amount

Lowest odds: N/A

Claim Go to website

AZ/CO/CT/IL/IN/IA/KS/LA/MD/MI/NH/NJ/ NY/OH/PA/TN/VA/WV/WY only.

5

2nd Chance Bet up to $500

Turnover: 1x bonus amount

Lowest odds: -200

Claim Go to website

AZ/CO/IL/IN/IA/LA/MI/NJ/OH/PA/VA/WV only. 2nd Chance Bet up to $100 in NY.

6

Risk Free Bet of up to $1,000

Turnover: 1x bonus amount

Lowest odds: N/A

Claim Go to website

AZ/CO/IL/IN/IA/KS/LA/MD/MI/ NJ/OH/PA/TN/VA/WV/WY only. Offer Not Available in NY.

7

Bet $1, Get $200

Turnover: 1x bonus amount

Lowest odds: -500

Claim Go to website

CO/NJ/OH only. New customers only. Make a qualifying deposit (min $10), place qualifying bets, once they are settled, $200 in Bet Credits available to use. Bet Credits risk excluded from returns. T&Cs apply.

8

Risk Free Bet of up to $500

Turnover: 1x bonus amount

Lowest odds: -300

Claim Go to website

$500 in PA, $100 in AZ, IN, NJ, & VA

9

Bet $100 Get $100

Turnover: 1x bonus amount

Lowest odds: -120

Claim Go to website

AZ/CO/IN/LA/TN/VA only. Bet $100 Get $50 Casino & $50 Sports in MI & NJ. Bet $100 Get $5 in NY.

10

Bet $10 Get $50

Turnover: 1x bonus amount

Lowest odds: -200

Claim Go to website

CO/MI/VA only.

11

Bet $50, Get $250

Turnover: 1x bonus amount

Lowest odds: -200

Claim Go to website

AZ/CO/IA/OH only. Bonus not available in PA.

12

Best Odds in NJ

Turnover: 1x bonus amount

Lowest odds: -300

Claim Go to website

NJ only.

13

Bet $20, Get $100

Turnover: 1x bonus amount

Lowest odds: -200

Claim Go to website

Sportsbook only available in NJ. Casino available in NJ & PA.

14

Bet $10, Get $50

Turnover: 1x bonus amount

Lowest odds: N/A

Claim Go to website

Iowa only.

15

2nd Chance Bet up to $500

Turnover: 1x bonus amount

Lowest odds: -200

Claim Go to website

CT/PA only.

16

$250 Welcome Match Bonus

Turnover: 2x bonus amount

Lowest odds: -200

Claim Go to website

Arizona Only

17

Risk Free Bet up to $50

Turnover: 1x bonus amount

Lowest odds: -200

Claim Go to website

CO/MI/NJ/PA only.

18

$10 No Deposit Free Bet with a
$1,000 Risk Free Bet

Turnover: 1x bonus amount

Lowest odds: -200

Claim Go to website

AZ/CO/IL/IN/IA/LA/KS/MD/MI/NJ/PA/TN/VA/WV only.

19

Bet $250, Get $250

Turnover: 1x bonus amount

Lowest odds: -500

Claim Go to website

CO/NJ only

20

First Bet Match up to $100

Turnover: 1x bonus amount

Lowest odds: -250

Claim Go to website

AZ/IN/IA/NJ/OH/TN/VA only

Why are there so many new online sportsbooks?

Previously established daily fantasy and casino brands have jumped into the fray. Of course, they’ve been joined by major European sports betting sites such as Bet365 and Unibet.

The number of new sportsbooks entering the market is constantly fluctuating and hard to keep up with. Whether it’s a new state launching with a few options or a well-known sportsbook expanding to new states, it can be a bit exhausting.

That’s why we’ve compiled this guide for you to peruse and find the best new online sportsbook for you.

Frequently Asked Questions about New Sportsbooks

Have some questions about new sportsbooks? We've got you covered

What is the best new sportsbook

While that's a matter of opinion, some of our favorite new sportsbooks include:

Are new online sportsbooks safe?

Every site we have listed on our site is completely safe, licensed, and regulated.

What european sports betting sites are legal in the USA?

A number of online sportsbooks from across the pond have come to America in recent years. Some of our favorites include Caesars Sportsbook Sport, Unibet, and Bet365.

What is a new sportsbook?

This is a bit of an umbrella term that can catch many different options. If you live in a state that has only recently legalized online sports betting, then just about every sportsbook will be new to you. There are always established brands looking to expand as far as they can, so a book like Bet365 that has already become a dominant force in Europe is a new site for American users. Even established American casino brands like MGM and Caesars are looking to move into the sports betting market, so this term can be applied in many situations.

Do new sportsbooks accept PayPal?

Most online sportsbooks accept PayPal and users love this e-wallet for its convenience, safety, and security. For more details check out our PayPal Betting Sites page.

What new sportsbooks are available in my state?

On all of our sportsbook reviews, we clearly list all the states where that site is available for use. So, if a sportsbook we discuss here catches your eye, simply click over to our review and check to see if it's available to you!.

New Sportsbooks

Over the past few years, there has been an absolute explosion in online sports betting in the US. The overturn of PASPA in 2018, and the slow rollout of legalization on a state-by-state basis has led to an embarrassment of riches for new sportsbooks entering the fray.

If you're looking for the freshest, best new sportsbook to join, we've got you covered. On this page, we've got breakdowns of all the best new betting sites in the US and what makes a new sportsbook stand out.

Take a look and start betting on a new, legal sportsbook today.

Best New Sportsbooks

  1. Bet365 - Live in Colorado, New Jersey, and Ohio
  2. SI Sportsbook - Live in Colorado, Michigan, and Virginia
  3. Betfred Sports - Live in Arizona, Colorado, Iowa, and New Jersey
  4. Prophet Betting Exchange - Live in New Jersey
  5. Borgata Online Sports - Live in New Jersey
  6. WynnBet - Live in AZ, CO, IN, LA, MI, NJ, NY, TN, and VA
  7. PlayUp - Live in Colorado & New Jersey
  8. Bally Bet - Live in AZ, CO, IN, IA, NY, and VA
  9. Hard Rock Sportsbook - Live in AZ, IN, IA, NJ, TN, and VA

Latest New Online Sportsbooks

21+. Bet Responsibly. Gambling problem? Call 1-800-GAMBLER.

  1. Bet $1, Get $200

  2. Bet $10 Get $50

  3. Bet $50, Get $250

  4. Best Odds in NJ

  5. Bet $20, Get $100

  6. Bet $100 Get $100

  7. Bet $250, Get $250

  8. $250 First Bet Match

  9. First Bet Match up to $100

New Sportsbooks 2023

Bet365

Bet $1, Get $200

This one isn't new to most of the world, but it's still new to US bettors. Bet365 is finally expanding outside of New Jersey and will be able to be enjoyed by bettors all over the country soon.

You should try out Bet365 if you're interested in any of the following features:

  • The best live betting experience of any American sportsbook
  • Regular promo offers like early payout and parlay boosts
  • An elite same game parlay creator

Bet365 is currently available in Colorado, New Jersey, and Ohio.

Play Now

CO/NJ/OH only. New customers only. Make a qualifying deposit (min $10), place qualifying bets, once they are settled, $200 in Bet Credits available to use. Bet Credits risk excluded from returns. T&Cs apply.


SI Sportsbook

Bet $10 Get $50

When Sports Illustrated and English betting giant 888 announced they'd be collaborating on a new sportsbook, the expectations were high. With SI Sportsbook, they managed to create a solid offering with plenty of room to grow even more.

You should try out SI Sportsbook if you're interested in any of the following features:

  • Solid betting features, like the Same Game Parlay
  • Plenty of promotions, including a free-to-play NFL prediction game
  • Recently expanded to Virginia and Michigan, with more states to follow

SI Sportsbook is currently available in Colorado, Michigan, and Virginia.


Why should I look for a new online sportsbook?

Given the ever-expanding set of laws across our country’s states, users constantly have new options to choose from.

Whether you’re already a sharp looking for a new experience or a complete newbie looking to hop on the latest trend, there’s a lot of value to be found in trying out a new sportsook. New sportsbooks bring a healthy level of competition to the marketplace. This competition breeds innovation, which leads to a lot more fun for bettors.

But why should you go out of your way to try out a different betting site?

New Sportsbook Bonuses for Users

In an effort to attract new customers, sportsbooks are always offering lucrative welcome bonuses for signing up. These can vary in form and function. Some sites like Bet365 offer bet credits to users. Others, like DraftKings, offer deposit bonuses. Some sites even offer both, take Unibet for example. It can be beneficial to try out a new sportsbook just to take advantage of the welcome offers.

    Wynnbet bonus

    WynnBet is currently offering users a great welcome bonus

    Risk Free Bets
    Ben Smith

    Ben Smith

    Risk Free Bets in particular are a very attractive sign up bonus for new users.

    They're great for bettors because they provide insurance against loss, while sportsbooks love them because they don't have to give out a bonus if your initial wager hits.

    Due to this win-win nature, risk free bets are quickly becoming the most popular sportsbook bonus on the market.

    New Sportsbook Bonuses

    21+. Bet Responsibly. Gambling problem? Call 1-800-GAMBLER.

    1. 2 Second Chance Bets up to $2,000

    2. Bet $5, Get $200

    3. Up to $1,250 on Caesars

    4. $3,000 No Sweat First Bet

    5. 2nd Chance Bet up to $500

    6. Risk Free Bet of up to $1,000

    7. Bet $1, Get $200

    8. Risk Free Bet of up to $500

    9. Bet $100 Get $100

    10. Bet $10 Get $50

    11. Bet $50, Get $250

    12. Best Odds in NJ

    13. Bet $20, Get $100

    14. Bet $10, Get $50

    15. 2nd Chance Bet up to $500

    Innovative Sports Betting Trends on New Sportsbooks

    As I said earlier, competition breeds innovation. In an effort to make themselves stand out from the crowd, new sportsbooks are constantly trying to differentiate themselves through new ways to bet.

    There are a few great examples of this in the industry. PointsBet’s PointsBetting system, for example, is a high-risk, high-reward completely new way to bet. Caesars Sportsbook offers users the ability to livestream some NFL games if they have a positive balance on their account or have placed a bet in the previous 24 hours.

    These new trends have advanced the sports betting landscape and made betting even more fun

    21+. Bet Responsibly. Gambling problem? Call 1-800-GAMBLER.

    1. 2 Second Chance Bets up to $2,000

    2. Up to $1,250 on Caesars

    Mobile Sports Betting Apps
    Patrick Corkery

    Patrick Corkery

    More and more the dominant platforms upon which to bet on sports are mobile applications. This trend continues to grow, and in the future, we expect to see even more of an emphasis on innovative mobile apps.

    Make sure to check out our Sports Betting Apps guide for more info on the best sportsbook apps out there today!

    Evolving Legal Online Sports Betting Laws Across the Country

    We’re still in the relative infancy of legal sports betting here in America. Since each state has to pass laws allowing legal online sports betting and then each new sportsbook has to get licensed and follow strict regulations, it can take some time for a full slate of sports betting options to become available in your state.

    Luckily, we've compiled a list of all online sportsbooks currently available in the US so you can see every single betting option and check to see if it's legal in your state.

    You don’t want to stick with a betting site just because it was the first one available, right? What if a recently launched option would be a better fit for you? This is why it’s important to keep an eye out and try out some new sportsbooks as they become available.

    New Sportsbooks by State
    Patrick Corkery

    Patrick Corkery

    We know it can be a little tricky to know what sportsbooks are available in your state, so we've put together articles on our site highlighting every sportsbook available in the states with legal online sports betting.

    Check out our articles on the latest states to legalize sports betting below!

    Unibet Virginia

    In 2021, Unibet launched in Arizona, Iowa, and Virginia

    Unibet

    Featured New Sportsbook

    One of the biggest names in European sports betting is Unibet. They have already established themselves as one of the best books in New Jersey, Pennsylvania, and Indiana and have added Arizona, Iowa, and Virginia to their repertoire.

    Unibet features a great welcome offer for new users and some of the best customer service in the industry. If you're frequenting Arizona, Iowa, or Virginia, I can safely say you won't be disappointed with this new sportsbook.


    Patrick

    Patrick

    Content Writer

    My Sportsbook Evolution

    Luckily, I was living in New Jersey when DraftKings Sportbook became the state’s first legal online sports betting option in 2018. After using them frequently throughout the NFL season that year, I’ve branched out a lot. Trying out different betting sites like Fanduel Sportsbook, PointsBet, and Bet365 has really broadened my horizons as a bettor and just made the whole experience more fun.

    Now I maintain a balanced betting site diet and use different platforms depending on what I’m wagering on, what site has the best odds boost that day, or just what kind of mood I'm in that day. I heartily encourage you to do the same - try out different sportsbook as they become available in your state.

    New Sportsbooks from Europe

    Just like with house music and skinny jeans, we’re once again playing catch-up to European trends here in the States.

    Legal online sports betting has been commonplace and readily accepted overseas for a long time, which has allowed many sportsbooks to flourish and establish as global brands before even setting foot in our neck of the woods. With the expansion of legal online sports betting in the United States, it was only a matter of time before these powerhouse sportsbooks came to our shores.

    European Sportsbooks have much larger name recognition globally than their American counterparts

    These sportsbooks are a bit more experienced than their American counterparts. They tend to be feature-rich and favor substance over style. If you’re looking for a refreshing change-of-pace from the daily fantasy conversions we’ve established locally, we heartily encourage you to look to these imports from across the pond

    Top European Betting Sites Currently Available in the US

    1. Caesars Sportsbook - Uses betting infrastructure of William Hill
    2. Bet365 - Headquartered in Stoke-on-Trent, England
    3. Unibet - Based out of Malta
    4. Betway - HQ in Malta

    European Betting Sites

    21+. Bet Responsibly. Gambling problem? Call 1-800-GAMBLER.

    1. Up to $1,250 on Caesars

    2. Bet $1, Get $200

    3. Risk Free Bet of up to $500

    4. Risk Free Bet of up to $250

    Bet365 App Store

    Bet365 is a UK sportsbook currently available in New Jersey

    Sports Betting Trends on New Sportsbooks

    FanDuel Sportsbook Same Game Parlay

    FanDuel Sportsbook innovated the Same Game Parlay in the US

    New sportsbooks coming onto the scene are massive in pushing the envelope and adding new innovations to the sports betting world. All of these new sports betting trends make things a lot more interesting and fun for you, the bettor.

    Here are some of the new sports betting trends we’ve been tracking.

    New Sportsbook Feature: Same Game Parlays

    This feature allows users to combine different outcomes from the same game into one bet. Do you feel it in your bones that Joel Embiid is gonna go off in a Sixers’ win? This feature allows you to parlay the over on his point total with the Sixers’ moneyline.

    It’s an addicting feature that is becoming more and more popular. It has become a huge sports betting trend. Innovated and expanded by Fanduel Sportsbook, many sportsbooks now offer similar functions, and even single game parlay insurance if one leg of your wager goes awry.

    Check out some of the sportsbooks below that feature one of our favorite ways to bet.

    Best Sportsbooks for Same Game Parlays

    1. FanDuel Sportsbook - Popularized the SGP
    2. PointsBet - Many betting options
    3. Bet365 - Parlay Builders avilabeble
    4. BetMGM - One game parlay insurance
    5. Caesars Sportsbook - Now offering SGPs

    Sportsbooks with Same Game Parlays

    21+. Bet Responsibly. Gambling problem? Call 1-800-GAMBLER.

    1. $3,000 No Sweat First Bet

    2. 2 Second Chance Bets up to $2,000

    3. Bet $1, Get $200

    4. Risk Free Bet of up to $1,000

    5. Up to $1,250 on Caesars

    New Sportsbook Feature: PointsBetting

    Another innovation that has sprung up in recent years is PointsBet’s exclusive PointsBetting system.

    PointsBetting is a weighted betting system that rewards or penalizes you based on just how right or wrong your bet was. If you bet $10 on the Chiefs to win by 5, and they instead win by 10, you win $50. However, it also multiplies your losses, so if the Chiefs ended up losing by 1 point in this example, you’d lose $60

    This young, Australian-imported site is a perfect example of new sportsbooks shaking things up to provide users with a superior sports betting experience.

    More on PointsBetting

    How PointsBetting Works

    3 August 2021

    Aussie import PointsBet has taken the US sports betting market by storm in the past few years by bringing fun and creative ideas to the forefront. Their crown jewel? PointsBetting. Read more

    New Sportsbook Feature: Live Streaming

    Another trend to watch out for is the rise of live streaming on online sportsbooks. Some sportsbooks already offer live streaming of certain events.

    Our pro leagues have been eagerly embracing the rise of legal online sports betting in recent years, so we imagine this will continue to expand in the future as these partnerships grow even closer. The NHL has already struck a deal that allows Bet365 to live stream select games to users that have a positive balance on their account or have placed a bet within the preceding 24 hours.

    On Caesars Sportsbook, as long as you have placed a bet in the previous 10 months you are able to live stream select NFL games.

    21+. Bet Responsibly. Gambling problem? Call 1-800-GAMBLER.

    1. Best Live Experience

      CO/NJ/OH only. New customers only. Make a qualifying deposit (min $10), place qualifying bets, once they are settled, $200 in Bet Credits available to use. Bet Credits risk excluded from returns. T&Cs apply.

    2. Exclusive NFL Live Streaming

      AZ/CO/IL/IN/IA/KS/LA/MD/MI/ NJ/NY/OH/PA/TN/VA/WV/WY only.

    More on Bet365 Live Streaming

    Bet365 Live Streaming Explained

    28 June 2021

    Still a relatively new concept in American sports, experienced bettors around the world have gotten used to being able to livestream events directly to their sportsbook. Of ... Read more

    Unibet Watch&Bet

    In the live streaming field, one feature that has yet to land in the States is Unibet’s Watch&Bet.

    This feature allows users to live stream select events directly on the Unibet mobile app. While the event is ongoing, updated odds and suggested bets will appear across the bottom of your screen. From there you can place a live bet with one click without missing a second of the action.

    This is only now launching in Europe, however, we have hope that it will come to the US someday. This has the potential to be an absolute gamechanger in the live betting arena.