One of the world’s largest betting sites, Bet365 is looking to expand its horizons to the good ole US of A. Founded in 2000 and headquartered in the United Kingdom, Bet365 has been critically acclaimed globally and is often cited as the world’s best online sportsbook. In 2019 they made their first foray into the American market with Bet365 NJ. Their advanced features and Bet365 casino make this a phenomenal site for sharps and intermediates, but novices may be turned off by the uninviting desktop experience and lack of daily odds boosts.
New Sportsbooks 2023
Keeping you updated with the best new online sportsbooks available in the US
Top New Sportsbooks
21+. Bet Responsibly. Gambling problem? Call 1-800-GAMBLER.
Bet365
- Many football futures markets
- Best live betting experience
- Parlay Builder for NFL & NCAAF
- Shared wallet with Bet365 Casino
- Lack of daily odds boosts
- Not an inviting desktop site
Welcome Offer
CO/NJ/OH only. New customers only. Make a qualifying deposit (min $10), place qualifying bets, once they are settled, $200 in Bet Credits available to use. Bet Credits risk excluded from returns. T&Cs apply.
Website: Bet365.com | Founded: 2000 |
Owner: Bet365 | Headquarters: Stoke-on-Trent, England |
Summary
SI Sportsbook
- Existing customer promotions
- Strong sign up bonus
- Single Game Parlays
- No Casino & Poker
- Feels a bit unfinished
Website: sisportsbook.com | Founded: 2021 |
Owner: Authentic Brands Group & 888 Holdings | Headquarters: New York, NY |
Summary
Sports Illustrated is a legendary name in sports media. Since 1954, SI has provided readers across the country with news and analysis they could trust. Now, by partnering with 888, Sports Illustrated has launched its very own sportsbook. While there's still plenty of room to grow, SI Sportsbook provides a very solid foundation to build upon.
Betfred Sports
- Regular odds boosts
- -105 football betting lines
- Same Game Parlays
- App is below average
- Limited baseball betting
- No PayPal support
Website: betfredsports.com/ | Founded: 1967 |
Owner: Betfred | Headquarters: Warrington, UK |
Summary
5 Reasons to Try Betfred Today
- Some of the best odds on the market
- An easily-attainable sign up bonus
- Daily Betfred Boosts
- Reduced juice on football betting lines so you take home more of your winnings
- Expanding to more states soon
Betfred Sports is live in Arizona, Colorado, Iowa, and Pennsylvania.
Read full reviewProphet Exchange
- Minimal juice on lines
- Able to set your own odds
- Smooth mobile app
- Not many sports betting markets
- No PayPal or card transactions
- Live betting is limited right now
Website: prophetbettingexchange.com | Founded: 2018 |
Owner: Stake Trade, Inc. | Headquarters: New Jersey |
Summary
BEST NEW ONLINE SPORTSBOOKS
Following the Supreme Court’s 2018 decision to overturn the Professional and Amateur Sports Protection Act of 1992 (PASPA), the floodgates have opened for states to legalize online sports betting on their own.
The explosion of legal online sports betting has meant that the supply of legal betting sites has needed to rise to meet consumer demands. Here, we strive to keep you updated with the latest, newly legal online sports betting sites.
New Sportsbook Sign Up Offers
Rank | Bookmaker | Bonus | Turnover | Min odds | ||
---|---|---|---|---|---|---|
21+. Bet Responsibly. Gambling problem? Call 1-800-GAMBLER. | ||||||
1 |
![]() PointsBet | 2 Second Chance Bets up to $2,000 | Turnover: 1x bonus amount | Lowest odds: -200 | Claim Go to website | CO/IL/IN/IA/KS/LA/MD/MI/NJ/NY/OH/PA/VA/WV only. |
2 |
![]() DraftKings Sportsbook | Bet $5, Get $200 | Turnover: 1x bonus amount | Lowest odds: -300 | Claim Go to website | AZ/CO/CT/IL/IN/IA/KS/LA/MD/MI/NH/NJ/NY/OH/OR/ PA/TN/VA/WV/WY only. |
3 |
![]() Caesars Sportsbook | Up to $1,250 on Caesars | Turnover: 1x bonus amount | Lowest odds: N/A | Claim Go to website | AZ/CO/IL/IN/IA/KS/LA/MD/MI/ NJ/NY/OH/PA/TN/VA/WV/WY only. |
4 |
![]() FanDuel Sportsbook | $3,000 No Sweat First Bet | Turnover: 1x bonus amount | Lowest odds: N/A | Claim Go to website | AZ/CO/CT/IL/IN/IA/KS/LA/MD/MI/NH/NJ/ NY/OH/PA/TN/VA/WV/WY only. |
5 |
![]() BetRivers | 2nd Chance Bet up to $500 | Turnover: 1x bonus amount | Lowest odds: -200 | Claim Go to website | AZ/CO/IL/IN/IA/LA/MI/NJ/OH/PA/VA/WV only. 2nd Chance Bet up to $100 in NY. |
6 |
![]() BetMGM | Risk Free Bet of up to $1,000 | Turnover: 1x bonus amount | Lowest odds: N/A | Claim Go to website | AZ/CO/IL/IN/IA/KS/LA/MD/MI/ NJ/OH/PA/TN/VA/WV/WY only. Offer Not Available in NY. |
7 |
![]() Bet365 | Bet $1, Get $200 | Turnover: 1x bonus amount | Lowest odds: -500 | Claim Go to website | CO/NJ/OH only. New customers only. Make a qualifying deposit (min $10), place qualifying bets, once they are settled, $200 in Bet Credits available to use. Bet Credits risk excluded from returns. T&Cs apply. |
8 |
![]() Unibet | Risk Free Bet of up to $500 | Turnover: 1x bonus amount | Lowest odds: -300 | Claim Go to website | $500 in PA, $100 in AZ, IN, NJ, & VA |
9 |
![]() WynnBET | Bet $100 Get $100 | Turnover: 1x bonus amount | Lowest odds: -120 | Claim Go to website | AZ/CO/IN/LA/TN/VA only. Bet $100 Get $50 Casino & $50 Sports in MI & NJ. Bet $100 Get $5 in NY. |
10 |
![]() SI Sportsbook | Bet $10 Get $50 | Turnover: 1x bonus amount | Lowest odds: -200 | Claim Go to website | CO/MI/VA only. |
11 |
![]() Betfred Sports | Bet $50, Get $250 | Turnover: 1x bonus amount | Lowest odds: -200 | Claim Go to website | AZ/CO/IA/OH only. Bonus not available in PA. |
12 |
![]() Prophet Exchange | Best Odds in NJ | Turnover: 1x bonus amount | Lowest odds: -300 | Claim Go to website | NJ only. |
13 |
![]() Borgata Online | Bet $20, Get $100 | Turnover: 1x bonus amount | Lowest odds: -200 | Claim Go to website | Sportsbook only available in NJ. Casino available in NJ & PA. |
14 |
![]() ClutchBet | Bet $10, Get $50 | Turnover: 1x bonus amount | Lowest odds: N/A | Claim Go to website | Iowa only. |
15 |
![]() PlaySugarHouse | 2nd Chance Bet up to $500 | Turnover: 1x bonus amount | Lowest odds: -200 | Claim Go to website | CT/PA only. |
16 |
![]() Desert Diamond Sports | $250 Welcome Match Bonus | Turnover: 2x bonus amount | Lowest odds: -200 | Claim Go to website | Arizona Only |
17 |
![]() FOX Bet | Risk Free Bet up to $50 | Turnover: 1x bonus amount | Lowest odds: -200 | Claim Go to website | CO/MI/NJ/PA only. |
18 |
![]() Barstool Sportsbook | $10 No Deposit Free Bet with a | Turnover: 1x bonus amount | Lowest odds: -200 | Claim Go to website | AZ/CO/IL/IN/IA/LA/KS/MD/MI/NJ/PA/TN/VA/WV only. |
19 |
![]() PlayUp | Bet $250, Get $250 | Turnover: 1x bonus amount | Lowest odds: -500 | Claim Go to website | CO/NJ only |
20 |
![]() Hard Rock Sportsbook | First Bet Match up to $100 | Turnover: 1x bonus amount | Lowest odds: -250 | Claim Go to website | AZ/IN/IA/NJ/OH/TN/VA only |
Why are there so many new online sportsbooks?
Previously established daily fantasy and casino brands have jumped into the fray. Of course, they’ve been joined by major European sports betting sites such as Bet365 and Unibet.
The number of new sportsbooks entering the market is constantly fluctuating and hard to keep up with. Whether it’s a new state launching with a few options or a well-known sportsbook expanding to new states, it can be a bit exhausting.
That’s why we’ve compiled this guide for you to peruse and find the best new online sportsbook for you.
New Sportsbook Promotions
Frequently Asked Questions about New Sportsbooks
Have some questions about new sportsbooks? We've got you covered
What is the best new sportsbook
While that's a matter of opinion, some of our favorite new sportsbooks include:
Are new online sportsbooks safe?
Every site we have listed on our site is completely safe, licensed, and regulated.
What european sports betting sites are legal in the USA?
A number of online sportsbooks from across the pond have come to America in recent years. Some of our favorites include Caesars Sportsbook Sport, Unibet, and Bet365.
What is a new sportsbook?
This is a bit of an umbrella term that can catch many different options. If you live in a state that has only recently legalized online sports betting, then just about every sportsbook will be new to you. There are always established brands looking to expand as far as they can, so a book like Bet365 that has already become a dominant force in Europe is a new site for American users. Even established American casino brands like MGM and Caesars are looking to move into the sports betting market, so this term can be applied in many situations.
Do new sportsbooks accept PayPal?
Most online sportsbooks accept PayPal and users love this e-wallet for its convenience, safety, and security. For more details check out our PayPal Betting Sites page.
What new sportsbooks are available in my state?
On all of our sportsbook reviews, we clearly list all the states where that site is available for use. So, if a sportsbook we discuss here catches your eye, simply click over to our review and check to see if it's available to you!.
New Sportsbooks
Over the past few years, there has been an absolute explosion in online sports betting in the US. The overturn of PASPA in 2018, and the slow rollout of legalization on a state-by-state basis has led to an embarrassment of riches for new sportsbooks entering the fray.
If you're looking for the freshest, best new sportsbook to join, we've got you covered. On this page, we've got breakdowns of all the best new betting sites in the US and what makes a new sportsbook stand out.
Take a look and start betting on a new, legal sportsbook today.
Best New Sportsbooks
- Bet365 - Live in Colorado, New Jersey, and Ohio
- SI Sportsbook - Live in Colorado, Michigan, and Virginia
- Betfred Sports - Live in Arizona, Colorado, Iowa, and New Jersey
- Prophet Betting Exchange - Live in New Jersey
- Borgata Online Sports - Live in New Jersey
- WynnBet - Live in AZ, CO, IN, LA, MI, NJ, NY, TN, and VA
- PlayUp - Live in Colorado & New Jersey
- Bally Bet - Live in AZ, CO, IN, IA, NY, and VA
- Hard Rock Sportsbook - Live in AZ, IN, IA, NJ, TN, and VA
Latest New Online Sportsbooks
21+. Bet Responsibly. Gambling problem? Call 1-800-GAMBLER.
Bet $1, Get $200
Bet $10 Get $50
Bet $50, Get $250
Best Odds in NJ
Bet $20, Get $100
Bet $100 Get $100
Bet $250, Get $250
$250 First Bet Match
First Bet Match up to $100
New Sportsbooks 2023

Bet365
Bet $1, Get $200
This one isn't new to most of the world, but it's still new to US bettors. Bet365 is finally expanding outside of New Jersey and will be able to be enjoyed by bettors all over the country soon.
You should try out Bet365 if you're interested in any of the following features:
- The best live betting experience of any American sportsbook
- Regular promo offers like early payout and parlay boosts
- An elite same game parlay creator
Bet365 is currently available in Colorado, New Jersey, and Ohio.

SI Sportsbook
Bet $10 Get $50
When Sports Illustrated and English betting giant 888 announced they'd be collaborating on a new sportsbook, the expectations were high. With SI Sportsbook, they managed to create a solid offering with plenty of room to grow even more.
You should try out SI Sportsbook if you're interested in any of the following features:
- Solid betting features, like the Same Game Parlay
- Plenty of promotions, including a free-to-play NFL prediction game
- Recently expanded to Virginia and Michigan, with more states to follow
SI Sportsbook is currently available in Colorado, Michigan, and Virginia.
Why should I look for a new online sportsbook?
Given the ever-expanding set of laws across our country’s states, users constantly have new options to choose from.
Whether you’re already a sharp looking for a new experience or a complete newbie looking to hop on the latest trend, there’s a lot of value to be found in trying out a new sportsook. New sportsbooks bring a healthy level of competition to the marketplace. This competition breeds innovation, which leads to a lot more fun for bettors.
But why should you go out of your way to try out a different betting site?
New Sportsbook Bonuses for Users
In an effort to attract new customers, sportsbooks are always offering lucrative welcome bonuses for signing up. These can vary in form and function. Some sites like Bet365 offer bet credits to users. Others, like DraftKings, offer deposit bonuses. Some sites even offer both, take Unibet for example. It can be beneficial to try out a new sportsbook just to take advantage of the welcome offers.
New Sportsbook Bonuses
21+. Bet Responsibly. Gambling problem? Call 1-800-GAMBLER.
2 Second Chance Bets up to $2,000
Bet $5, Get $200
Up to $1,250 on Caesars
$3,000 No Sweat First Bet
2nd Chance Bet up to $500
Risk Free Bet of up to $1,000
Bet $1, Get $200
Risk Free Bet of up to $500
Bet $100 Get $100
Bet $10 Get $50
Bet $50, Get $250
Best Odds in NJ
Bet $20, Get $100
Bet $10, Get $50
2nd Chance Bet up to $500
Innovative Sports Betting Trends on New Sportsbooks
As I said earlier, competition breeds innovation. In an effort to make themselves stand out from the crowd, new sportsbooks are constantly trying to differentiate themselves through new ways to bet.
There are a few great examples of this in the industry. PointsBet’s PointsBetting system, for example, is a high-risk, high-reward completely new way to bet. Caesars Sportsbook offers users the ability to livestream some NFL games if they have a positive balance on their account or have placed a bet in the previous 24 hours.
These new trends have advanced the sports betting landscape and made betting even more fun
21+. Bet Responsibly. Gambling problem? Call 1-800-GAMBLER.
2 Second Chance Bets up to $2,000
Up to $1,250 on Caesars
Evolving Legal Online Sports Betting Laws Across the Country
We’re still in the relative infancy of legal sports betting here in America. Since each state has to pass laws allowing legal online sports betting and then each new sportsbook has to get licensed and follow strict regulations, it can take some time for a full slate of sports betting options to become available in your state.
Luckily, we've compiled a list of all online sportsbooks currently available in the US so you can see every single betting option and check to see if it's legal in your state.
You don’t want to stick with a betting site just because it was the first one available, right? What if a recently launched option would be a better fit for you? This is why it’s important to keep an eye out and try out some new sportsbooks as they become available.

Unibet
Featured New Sportsbook
One of the biggest names in European sports betting is Unibet. They have already established themselves as one of the best books in New Jersey, Pennsylvania, and Indiana and have added Arizona, Iowa, and Virginia to their repertoire.
Unibet features a great welcome offer for new users and some of the best customer service in the industry. If you're frequenting Arizona, Iowa, or Virginia, I can safely say you won't be disappointed with this new sportsbook.

Patrick
Content WriterMy Sportsbook Evolution
Luckily, I was living in New Jersey when DraftKings Sportbook became the state’s first legal online sports betting option in 2018. After using them frequently throughout the NFL season that year, I’ve branched out a lot. Trying out different betting sites like Fanduel Sportsbook, PointsBet, and Bet365 has really broadened my horizons as a bettor and just made the whole experience more fun.
Now I maintain a balanced betting site diet and use different platforms depending on what I’m wagering on, what site has the best odds boost that day, or just what kind of mood I'm in that day. I heartily encourage you to do the same - try out different sportsbook as they become available in your state.
New Sportsbooks from Europe
Just like with house music and skinny jeans, we’re once again playing catch-up to European trends here in the States.
Legal online sports betting has been commonplace and readily accepted overseas for a long time, which has allowed many sportsbooks to flourish and establish as global brands before even setting foot in our neck of the woods. With the expansion of legal online sports betting in the United States, it was only a matter of time before these powerhouse sportsbooks came to our shores.
European Sportsbooks have much larger name recognition globally than their American counterparts
These sportsbooks are a bit more experienced than their American counterparts. They tend to be feature-rich and favor substance over style. If you’re looking for a refreshing change-of-pace from the daily fantasy conversions we’ve established locally, we heartily encourage you to look to these imports from across the pond
Top European Betting Sites Currently Available in the US
- Caesars Sportsbook - Uses betting infrastructure of William Hill
- Bet365 - Headquartered in Stoke-on-Trent, England
- Unibet - Based out of Malta
- Betway - HQ in Malta
European Betting Sites
21+. Bet Responsibly. Gambling problem? Call 1-800-GAMBLER.
Up to $1,250 on Caesars
Bet $1, Get $200
Risk Free Bet of up to $500
Risk Free Bet of up to $250
Sports Betting Trends on New Sportsbooks
New sportsbooks coming onto the scene are massive in pushing the envelope and adding new innovations to the sports betting world. All of these new sports betting trends make things a lot more interesting and fun for you, the bettor.
Here are some of the new sports betting trends we’ve been tracking.
New Sportsbook Feature: Same Game Parlays
This feature allows users to combine different outcomes from the same game into one bet. Do you feel it in your bones that Joel Embiid is gonna go off in a Sixers’ win? This feature allows you to parlay the over on his point total with the Sixers’ moneyline.
It’s an addicting feature that is becoming more and more popular. It has become a huge sports betting trend. Innovated and expanded by Fanduel Sportsbook, many sportsbooks now offer similar functions, and even single game parlay insurance if one leg of your wager goes awry.
Check out some of the sportsbooks below that feature one of our favorite ways to bet.
Best Sportsbooks for Same Game Parlays
- FanDuel Sportsbook - Popularized the SGP
- PointsBet - Many betting options
- Bet365 - Parlay Builders avilabeble
- BetMGM - One game parlay insurance
- Caesars Sportsbook - Now offering SGPs
Sportsbooks with Same Game Parlays
21+. Bet Responsibly. Gambling problem? Call 1-800-GAMBLER.
$3,000 No Sweat First Bet
2 Second Chance Bets up to $2,000
Bet $1, Get $200
Risk Free Bet of up to $1,000
Up to $1,250 on Caesars
New Sportsbook Feature: PointsBetting
Another innovation that has sprung up in recent years is PointsBet’s exclusive PointsBetting system.
PointsBetting is a weighted betting system that rewards or penalizes you based on just how right or wrong your bet was. If you bet $10 on the Chiefs to win by 5, and they instead win by 10, you win $50. However, it also multiplies your losses, so if the Chiefs ended up losing by 1 point in this example, you’d lose $60
This young, Australian-imported site is a perfect example of new sportsbooks shaking things up to provide users with a superior sports betting experience.
More on PointsBetting
How PointsBetting Works
Aussie import PointsBet has taken the US sports betting market by storm in the past few years by bringing fun and creative ideas to the forefront. Their crown jewel? PointsBetting. Read more
New Sportsbook Feature: Live Streaming
Another trend to watch out for is the rise of live streaming on online sportsbooks. Some sportsbooks already offer live streaming of certain events.
Our pro leagues have been eagerly embracing the rise of legal online sports betting in recent years, so we imagine this will continue to expand in the future as these partnerships grow even closer. The NHL has already struck a deal that allows Bet365 to live stream select games to users that have a positive balance on their account or have placed a bet within the preceding 24 hours.
On Caesars Sportsbook, as long as you have placed a bet in the previous 10 months you are able to live stream select NFL games.
21+. Bet Responsibly. Gambling problem? Call 1-800-GAMBLER.
Best Live Experience
CO/NJ/OH only. New customers only. Make a qualifying deposit (min $10), place qualifying bets, once they are settled, $200 in Bet Credits available to use. Bet Credits risk excluded from returns. T&Cs apply.
Exclusive NFL Live Streaming
AZ/CO/IL/IN/IA/KS/LA/MD/MI/ NJ/NY/OH/PA/TN/VA/WV/WY only.
More on Bet365 Live Streaming
Bet365 Live Streaming Explained
Still a relatively new concept in American sports, experienced bettors around the world have gotten used to being able to livestream events directly to their sportsbook. Of ... Read more
Unibet Watch&Bet
In the live streaming field, one feature that has yet to land in the States is Unibet’s Watch&Bet.
This feature allows users to live stream select events directly on the Unibet mobile app. While the event is ongoing, updated odds and suggested bets will appear across the bottom of your screen. From there you can place a live bet with one click without missing a second of the action.
This is only now launching in Europe, however, we have hope that it will come to the US someday. This has the potential to be an absolute gamechanger in the live betting arena.