To some people, college basketball is an even more entertaining product than the NBA. While the college game has changed a lot over the past 20 years, with the rise of one-and-dones and less of a distinct continuity and rivalries between programs, many people would still rather build their betting calendars around SEC, Big 10, or Pac-12 match-ups.
And of course, there's the King of casual sports betting - March Madness.
March Madness is the most fun sports betting experience in the US
In 2021, anywhere from 31-47 million Americans placed traditional bets on March Madness. And that's just traditional bets with legal sportsbooks.
So everyone using an offshore sportsbook is not included in that figure, with countless bracket pools between friends, family, and co-workers unaccounted for. College basketball sportsbooks are a huge part of the sports betting landscape.